About Semperit

Semperit – tyre safety in extreme conditions

Semperit has stood for powerful performance for 110 years. You can always rely on its quality – all-year-round, in all regions, in the most difficult situations and under the most adverse conditions.

Semperit comes from the Latin “semper it”, meaning “it always works”. We ensure this by constantly measuring ourselves against your requirements and continually evolving for you, without losing sight of our roots in the process. This is why so many drivers trust this distinguished brand. Semperit: Tyres that people like to drive.

An important milestone was the incorporation of SEMPERIT into the Continental Group in 1985, enabling the core specialisations of two leading European tyre manufacturers to be unified. Since then, SEMPERIT has benefited from the experience and high technological expertise of Continental, Europe's leading tyre manufacturer.

Semperit. Since 1906.

With the SEMPERIT brand having been in existence for over a hundred years, we've accomplished some memorable milestones. Below is a concise summary of the most important events, and we hope this will give you a good idea of how we have managed to become what we are today - a traditional brand with a bright future.

Semperit factory
  • 1850  Production begins in Wimpassing, Austria, at the first rubber goods factory on the European continent
  • 1896  The Miskolczy & Co. OHG rubber goods factory is founded in Traiskirchen, Austria
  • 1900  Production of car tyres begins
  • 1906 The name SEMPERIT is created from the Latin - semper it ('it always runs')
Semperit factory 1910
  • 1927  Semperit starts the production of pneumatic truck tyres
  • 1936  Semperit makes the 'GOLIATH', the company's first winter tyre
  • 1956  Production of tubeless tyres starts, and the then highly popular white wall tyres begins
  • 1963  The newly launched studded tyres (M+S 181) are an instant best-seller
  • 1966  Start of development of the radial tyre, which goes into production in 1967
Semperit factory 1929
  • 1984  Work starts on rebuilding and extending the factory in Traiskirchen, together with restructuring of the production process. SEMPERIT REIFEN AG is separated from SEMPERIT AG.
  • 1985  Integration into the Continental Group, thereby fusing the expertise of two leading European tyre manufacturers
  • 1988  The world‘s first directional high-speed winter tyre (HR-M+S), the “Direction-Grip”, is produced by Semperit
80 years logo
  • 2016  110 years of Semperit brand, 80 years of Semperit winter tyres
Semperit. A brand of Continental.